About Us - Peachy Baby Food

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About Us

Our story

A peachy baby is born

In 2008 Jamie and Bowling had their baby boy. He loved to eat baby food in England.

Disappointment in the stores

But Mama and Dada are sad that they can’t find a good selection of baby food in the stores in Thailand

Lets find a solution

So they decide find a way to solve this problem by experimenting at home

Uncle Tee to the rescue

They talk with uncle Tee who has a tomato factory in North East Thailand to see if he can help

Found a factory

Uncle Tee says he can help to develop new baby food products using his factory

R&D time

Five all-natural fruit and veg recipes are created with the help of the factory R&D team and food technology experts

Our Chief Taster

And the Peachy baby helps to confirm that the new products are also yummy

Why "Peachy"?

The new products are called “Peachy” because it's a happy fun and fruity word (like the products)

Finally in the stores!

Finally, after 3 years, in 2012 the new Peachy products are available in Thai supermarkets

Peachy overseas

As of 2019 our products can now be found in all major Thai supermarkets and 7 other countries outside Thailand

Team

Meet the Peachy team based in our Bangkok office and dedicated to making sure little ones in Thailand get the best possible nutritious start to life.

portrait — Jamie

Peachy Dad

Makes sure the Peachy branding looks nice wherever you see it.

Peachy collaborated with Mahidol University to launch a new innovative education program. To develop nutrition and nutritional guidelines for infants and young children in Thailand.

A child nutrition crisis

Currently, Thailand is facing a nutrition crisis. As a country we rank 2nd in ASEAN in terms of obesity while 1 in 3 adults is obese.

Over the past 10 years, the rates of child obesity in Thailand have grown faster than any other country in the world. The rate of obesity in children aged under 5 years has grown more than 36% from 2009 and 15.5% in school children. Moreover, statistics from the Department of Health show that about 1 in 5 of preschool children are obese. Rates of diet related diseases such as type 2 diabetes in children is also growing fast while, consumption of nutritious foods amongst children is lower than ever.

Baby girl on scale

What to do about it?

We believe that the key to solving this problem amongst children and adults is better education about weaning.

Many studies have shown that eating habits are formed early on in life, from the very earliest tastes a baby experiences. So if you can start off eating in the correct way it can influence your eating habits throughout your life and minimize your risk of diet related disease.

As parents of two young children in Thailand we also realized that practical, helpful advice on feeding your baby can be really hard to find. What info is available is often translated from overseas sources or is too technical. Our Feed For The Future campaign is therefore dedicated to making it easier for parents to find objective, helpful information about weaning with the aim of helping improve feeding and eating habits for babies and young children.

Baby in high chair fed by mom

About Feed For The Future

This program is about identifying the best ways to teach about weaning and implementing suitable training programs to parents of young children throughout Thailand.

Since 2012 we have been working with Mahidol University to study the best ways to teach parents to care for their children’s nutritional needs. More details of this study can be found here and in the above video.

With the successful outcome of this study, we are now further expanding the innovative training techniques and working, in 2016, to implement weaning education programs in 20 child centers throughout Thailand.

Encouraging a healthy weaning movement

In addition to the education programs conducted through Thailand’s child centers we have also launched My First Cook Book + Nutrition Guide, our first baby food cook book, which contains easy to understand, relevant nutrition advice and 80 recipes focusing on locally available ingredients.

The book is designed to make it easier than ever for parents to all the important aspects of child nutrition and baby food cooking to help their little ones develop healthy eating habits for a lifetime.

Furthermore, all the proceeds from the book will be used to fund Feed For the Future child nutrition education activities. So by buying the book you can also contribute to improve the way children in Thailand are fed.

my first cook book pic

Our story

A peachy baby is born

Disappointment in the stores

Lets find a solution

Uncle Tee to the rescue

Found a factory

R&D time

Our Chief Taster

Why "Peachy"?

Finally in the stores!

Peachy overseas

Team

Jamie

Peachy Dad

Bowling

Peachy Mum

Orn

Peachy Auntie

Air

Sales Manager

Som

Export Supervisor

Jane

Sales Support and Customer Services

Sorn

Marketing Supervisor

Ked

Accounting Officer

Wan

Packing team

A

Packing team

Jum

Delivery Team